Date and Time:
February 13, 2004
6:00pm - 7:30pm
Location:
The Dean's Conference Room
Conducted by Leota Blacknor.
As General Manager of Ruff Ryder records since 1999, Leota Blacknor is ultimately responsible for the marketplace success of multi-platinum and platinum recording artists such as DMX, Eve, Drag-On and the LOX. Her success can be directly tied to the grass roots programs she conceptualizes and implements that significantly enhance the brand identity of the hip-hop label. Her efforts have included innovative partnerships with unique and original programs through channels such as MTV, Foot Action USA and REMY MARTIN. This seminar will provide an overview of the components of a record company by exploring the A&R, Marketing, Promotions, Retail and Publicity efforts of each department. Using examples from some of today's top selling recording albums, Ms. Blacknor will discuss the "creative" and "business" elements of the music industry.
