Date and Time:
October 5, 2004
6:45pm - 8:15pm
Location:
The Dean’s Conference Room
721 Broadway, 12th Floor
New York, NY 10003
Conducted by Leota Blacknor
Back by popular demand, this seminar will provide an overview of the components of a record company by exploring the A&R, Marketing, Promotions, Retail and Publicity efforts of each department. Director of Marketing for Virgin Records, Leota Blacknor also served as General Manager of Ruff Ryder records and was ultimately responsible for the marketplace success of multi-platinum and platinum recording artists such as DMX, Eve, Drag-On and the LOX. Her success can be directly tied to the grass roots programs she conceptualized and implemented that significantly enhanced the brand identity of the hip-hop label.
Ms. Blacknor's efforts have included innovative partnerships with unique and original programs through channels such as MTV, Foot Action USA and REMY MARTIN. Using examples from some of today's top selling recording albums, she will discuss the "creative" and "business" elements of the music industry.
You must RSVP for this workshop by calling (212) 998-1916.
