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Self-Promotion for Photographers

Date and Time:

October 13, 2004
6:00pm - 8:00pm

Location:

The Dean’s Conference Room
721 Broadway, 12th Floor
New York, NY 10003

Conducted by Mary Virginia Swanson

It is getting increasingly difficult to make personal contact with individuals who can move your career forward.  Consequently, self-promotion is an essential component of marketing yourself as an artist.  Juried exhibitions, gallery expos and portfolio review events are terrific resources at which industry professionals are most likely to respond to your work.  Ms. Swanson will provide an overview of events and show examples of successful self-promotion pieces.   Valuable handouts will be provided.

Mary Virginia Swanson is a leader in the fields of marketing and licensing fine art photography.  After receiving an MFA in photography from Arizona State University she served as workshop coordinator for The Friends of Photography, was the founding director of the American Photography Institute at NYU’s Tisch School of the Arts, and headed Special Projects for Magnum Photos.  It was during her tenure at Magnum that she recognized the opportunities for artists to develop second markets for their work, and in 1991 she founded Swanstock, an alternative agency managing licensing rights for fine art photographers.  Ms. Swanson also serves on the Board of Directors of the Santa Fe Center for Visual Arts, the Board of Fellows of the Center for Creative Photography, the ASMP Foundation Board, the Board of Advisors of the Center for Photographic Arts, PhotoAlliance and the Texas Photographic Society, and the National Advisory Board of Photo Lucida.  She is a member of the Fujifilm Talent Team.  Her website address is www.mvswanson.com.

You must RSVP for this workshop by calling (212) 998-1916.